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Business Problem Paper
University of Phoenix
MBA 510 – W6
Instructor: Mike McEuen
May 28, 2008


Business Problem Paper
The Amazon Kindle is a wireless, “convenient, and portable reading device with the ability to download books, blogs, magazines and newspapers� from almost anywhere in the United States (Amazon, 2008). Michael Lewis, the author of Moneyball and Liar’s Poker predicts, “this (the Amazon Kindle) is the future of book reading. It will be everywhere.� (Amazon, 2008). This report will determine whether the current $399.00 price tag is reasonable to successfully support and sustain the sale of the Kindle. It will clearly define the dependent and independent variables of the study, state the null and alternative hypotheses, and the methodology used to test the hypotheses. It will compute the sample size required which will provide clear support for the criteria used. The samples that are selected and produced are described, including the......

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Approximate Word Count: 2038
Approximate Pages: 9 (250 words per double-spaced page)

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