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During the past decade developing markets have been an important source of growth in the global meal solutions marketplace. According to Euromonitor International data, the Eastern European market accounted for 31% of global sales growth (in US$ fixed exchange rate value terms) in the chilled processed food segment over 1998-2007. Meanwhile, the Asia-Pacific region accounted for 35% of growth in sales of dried processed food during the same period.

Much of this growth has been driven by indigenous firms which have exploited national and region variations in taste to build strong brands. Although the increasing westernisation of tastes and greater private label competition now pose significant threats to growth, these manufacturers are fighting back with value-added offerings and increasingly diversified product portfolios.

Pelmeni dominates frozen processed food segment in Russia
In Russia, for example, local players accounted for the largest share of total current value......

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Approximate Word Count: 1394
Approximate Pages: 6 (250 words per double-spaced page)

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