How Country Of Origin Image Can Affect International Business Success And Further Internatinal Expansion.
Country-of-origin in business term means the original country of products or companies. This is identifying through its image toward their customers in different culture-environment. The content would describe the country-of-origin image’s definition. Then, it would lead on possible effects toward international business success and future expansion. During those titles, examples would be shown in particular cases along with factors that might affect on country-of-origin module.
Dictionary of Business said image is “general idea which the public has of a product or of a company; they are spending a lot of advertising money to improve the company’s image; the company has adopted a down-market image”. Country-of-origin image is defined in many terms as Wang and Lamb (1983), Johansson et al (1985), and Ozsomer and Cavusgil (1991) (cited Al-Sulaiti and Baker 1998; p.150).
According to Wang and Lamb (1983), country or origin effects are intangible barriers to enter new......
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Approximate Word Count: 1657
Approximate Pages: 7 (250 words per double-spaced page)
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