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Case Study On Spinning Mill

“Can i rely on sales force? And do you think it will lessen my burden?” asked Mr.Shargeel Khalid director of Khalid Shafique Spinning Mills Ltd. as we were having a meeting in his office regarding the division of work, and how company can spread its wings in international market. We proposed him to hire a sales force as it will reduce his administrative time and company could sell more. Since its inception Khalid Shafique Spinning Mills Ltd was operated by Mr. Shargeel who formed this new factory due to his passion of becoming an entrepreneur. Currently there are two types of marketing:
1. Consumer marketing
2. Industrial marketing
What this spinning mill does is industrial marketing in which they have long term contracts on huge levels and bulk ordering by buyers. In industrial marketing you have a marketing team which involves the owner in it too. Such industries include leather, garments, fabric, yarn industries etc. It depends on in-house management of organization......


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Approximate Word Count: 1008
Approximate Pages: 5 (250 words per double-spaced page)

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