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Executive Summary

The purpose of this report is to analyse the problems and issues faced by the Boeing company over history and provide a strategic plan for its future growth and development.

At first this report gives an introduction on the background and the current situation of Boeing. Then it conducts a series of analysis on the factors that might influence the development of the company, they include: SWOT analysis to discover the company’s internal strengths and weaknesses together with its external opportunities and threats; Industry and competitive analysis which by applying Porter’s five forces illustrates the competitive environment in the aviation industry and the situation Boeing is in; Company analysis- by analysing the company’s financial performance and each strategic business unit (SBU), it detects some potential problems in the operation as well as the developing direction of each SBU and; Macro environment analysis which covers the political/legal,......

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Approximate Word Count: 8005
Approximate Pages: 33 (250 words per double-spaced page)

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