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SWOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do) and weaknesses (what an organization cannot do) in addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization). SWOT analysis is an important step in planning and its value is often underestimated despite the simplicity in creation. The role of SWOT analysis is to take information and separate it into internal issues (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what aspects will assist the company in accomplishing its objectives (a strength or opportunity), and indicate any obstacles that must be overcome or minimized to achieve desired results (weakness or threat).
The business plan that I have......

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Approximate Word Count: 306
Approximate Pages: 2 (250 words per double-spaced page)

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