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“It doesn’t matter how far you fly but how better you fly�
2.3.1 Exceptional service: I think exceptional service is all about providing customer delight by providing the service beyond the customer expectation and customer willing to pay for it. And this exceptional service differs from customer to customer based on the their requirement, their state of mind, their knowledge about the services of company and the situation.
I completely agree with the statement “ to compete successfully on the service quality front exceptional service is required�. Since service is the main factor to attract the customers and its gives satisfaction to the customer and exceptional service gives the delight. It is the only key to success for the company. “To be a success, do whatever you do better than anybody else who does it�
Table 2.3.1: Two ways of exceptional service
Exceptional service can be look at two ways
TYPE I TYPE II
1) Providing incomparable, extraordinary, and new......

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Approximate Word Count: 503
Approximate Pages: 3 (250 words per double-spaced page)

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