Gap Casual Clothing
1.0 – Understanding the GAP
- GAP OVERVIEW -
Since 1969, GAP has been filling closets with khakis, jeans and t-shirts and it was the iconic casual-wear brand built on basics for men, women and children. However, after 4 consecutive years of falling sales and fashion mis-steps, this retail icon has become the poster child for a titan that had lost touch with its core consumers.
At the GAP, you could smell change coming like the shift from Summer to Fall and in early 2007 Paul Pressler, CEO since 2002, left the company. Filling his shoes, as chairman and CEO, is Glenn Murphy: a well respected Canadian retailer based on his successes at Shopper’s Drug Mart, Loblaws and Chapters/Indigo. Patrick Robinson – credited with turning around Giorgio Armani’s Collezioni line and runway hits with Perry Ellis – was also tapped for the Head Designer job.
While many analysts feel that it will take until at least this Fall to understand the pair’s new direction for the company......
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