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Index

Introduction 1
The steel industry 2
1.1 The steel market 2
1.2 Trends and conditions 2
1.3 Market analysis 3
1.4 Future problems 3
2. Offers to the market 4
3 Revenue sources and networks 5
3.1 Revenue sources 5
3.2 Partners 5
3.3 Conclusion 5
4. Internal transition 6
5. Main success factors 7
6. Alternative future options 8
6. 1 Conclusion 8
Appendix A 9
Figure 1: world steel production 9
Figure 2: Declining U.S steel imports since the Asian Financial Crisis . 9
Appendix B 10
Figure 3: PEST model 10
Figure 4: Porter’s five forces 11
Figure 5: SWOT Analyses 12
Reference list 13

Introduction
In this paper we will analyse different aspects of the company iSteelAsia.com. We will discuss the market, market conditions, the role of e-commerce in the business, revenue sources of iSteelAsia.com, success factors and future options of the company’s marketing strategy.
iSteelAsia.com is a division of Van Shung Chong Holdings (VSC), a steel company in......

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Approximate Word Count: 4378
Approximate Pages: 18 (250 words per double-spaced page)

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