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Enterprise-Rent-A-Car

Case – Enterprise Rent-a-Car

Figure 1.1 - Alison Stein Wellner (2007). NOTHING BUT GREEN SKIES
Enterprise Rent-a-Car (Enterprise) is the largest rental car company in North America with more than 65,000 employees across five different countries. Enterprise is a big company that has the approach and feel of a small business. Its mission is to “fulfill the automotive and commercial truck rental, leasing, car sales and related needs of our customers and, in doing so, exceed their expectations for service, quality and value.” (Enterprise Rent-a-Car, 2007) Enterprise strategy to achieve and fulfill its mission started by Jack Taylor’s simple philosophy: “Take care of your customers and employees first, and profits will follow.”
The key elements of Enterprise Strategy are:
 Strive to earn customers’ long-term loyalty by working to deliver more than promised, being honest and fair to provide exceptional personalized service that creates a pleasing business......


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Approximate Word Count: 769
Approximate Pages: 4 (250 words per double-spaced page)

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