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Ipod - Place & Promotion Strategy

Part 1

Product: Apple iPod - 80GB

PLACE:

The Apple iPod doesn’t fall specifically under a direct or indirect channel of distribution. Instead, Apple uses a variety of direct and indirect distribution channels. (Channels of distribution - Perreault & McCarthy, p. 248-251) Apple sells its product not only through their own online stores and retail stores but they also sell their product through their direct sales force, and third party wholesalers and resellers. Asides from the above mentioned, you could purchase iPod’s through specific department stores like Macys (Department Stores - Perreault & McCarthy, p. 294), member only warehouse locations like Costco and Sam’s Club, large retail chains like Best Buy and Circuit City, and recently, mass-merchandisers like Wal-mart. (Mass-Merchandisers - Perreault & McCarthy, p. 295) I think that Apple uses a physical distribution concept for their iPod; I think that they try to coordinate as one complete system; however, they......


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Approximate Word Count: 1452
Approximate Pages: 6 (250 words per double-spaced page)

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