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PHASE 5

Idea generation

5.1 Idea Screening
Brainstorming sessions are done to generate ideas. It must be kept in mind that entrepreneurs should be creative and at the same time logical. A large volume of ideas can be generated in short span of time but the challenge arises in screening the ideas to find out suitable and profitable business options. Therefore the screening process is of utmost importance to a prospective entrepreneur.
Our group generated a staggering 950 ideas in 1 hour 15 minutes. The group of 10 was divided into two sub groups of 4 people and 1 sub group of 3 people. In each group every member contributed their ideas and 1 member acted as the group data keeper. The 950 ideas that were generated were then put through a 5 phase screening process. The screening process was done at the presence of all the group members and everyone judged the ideas critically to narrow down to 5 business plans at the end of the screening process.

Phase 1: Rule of Thumb I......

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Approximate Word Count: 2533
Approximate Pages: 11 (250 words per double-spaced page)

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