Barbie Doll - 4ps
Variety
Variety is the spice of the Barbie Doll Marketing Success. First introduced to the US market in 1959, Barbie has grown into a global cultural phenomena. From just one female doll, the Barbie family has grown and includes over 38 friends and relatives.
There are now dolls that represent multiple ethnicities, males, different age groups, different abilities, different lifestyles, etc. All totaled, there are now over one hundred and fifty different dolls under the Barbie brand.
Quality
Quality has been the watchword of Barbie. Mattel has consistently researched on quality materials to ensure that the doll remains firm in the marketplace.
Today’s Barbie are more lifelike using materials technology. A few years ago, when Mattel designers decided to give Barbie a flexible waist that would allow the doll to move back and forth and side to side
For this, Barbie’s stomach needed to be made out of a material that was soft, flexible, and felt like a human body. It needed to......
View the rest of this paper...
Approximate Word Count: 1020
Approximate Pages: 5 (250 words per double-spaced page)
Why should you join Frat Files?
- - It's safe, secure, and private.
- - Instant access to over 100,000 papers. New papers are added hourly.
- - Fast and reliable customer support.
Similar Essays
-
Barbie Doll - 4ps
Barbie Doll - 4ps. Variety Variety is the spice of the Barbie Doll Marketing
Success. First introduced to the US market in 1959, Barbie ...
Frat Files
Members
Information
