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Running head: STRATEGIC PLAN: SHERWIN WILLIAMS

Strategic Plan: Sherwin Williams
MBA580
University of Phoenix


Executive Summary
Sherwin Williams Paints has performed well financially over the last decade and now is the time to make a good thing even better. The company does face some tough challenges ahead in order to remain the largest retailer in North America including meeting the new demand for more environmentally safe paint products and the current economic downturn our country is facing. Even considering the poor state of our economy, overall demand for paint is expected to continue to rise mainly driven be the increased demand for new ‘Green’ coatings. The company will overcome these challenges and attain the organization’s vision of Sherwin Williams being the first choice for every customer when it comes to coatings selected and application advice. To achieve this vision Sherwin Williams will use a combination of innovation and market development grand......

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Approximate Word Count: 10402
Approximate Pages: 42 (250 words per double-spaced page)

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