Strategic Plan: Pepsiamericas
Strategic Plan
MBA580
University of Phoenix
1. Executive Summary
PepsiAmericas (PAS) needed to analyze the forces and trends that could impact the company in the next three to five years. The leadership team opted to benchmark companies or other industries to identify any opportunities or threats and this investigation reveals the results. The human resources department at PepsiAmericas is trying to figure out a plan to increase the number of diverse employees in management. The decision was made to create a strategic plan that could improve the recruiting process for attracting more diverse candidates. In order to change the current process, the company conducted research on alternatives for increasing the diversity in management. The leadership used environmental scanning, SWOT analysis, Matched pair analysis, and grand strategy cluster matrixes to develop a strategic plan.
The challenges currently facing PepsiAmericas are minor setbacks when focusing on the projected......
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Approximate Word Count: 6103
Approximate Pages: 25 (250 words per double-spaced page)
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