Strategic Plan: Dean’S Auto Clinic
Running head: STRATEGIC PLAN: DEAN’S AUTO CLINIC
Strategic Plan: Dean’s Auto Clinic
Tina Fisher
University of Phoenix
Executive Summary
Dean’s Auto Clinic is a reputable auto repair shop that has built its business by providing quality work at reasonable prices. With a solid, yet small, customer base, the company is ready to catapult to the next level and grow the business. The company does face some tough challenges ahead including the current and future downturn of the economy when many people put off car repair work. Even with the economy being down, Dean’s can profit because many individuals will forego a new car purchase and pay to have their existing cars repaired. Challenging to the company is the lack of service information it receives from manufacturers, however, there is current legislation to provide this to all aftermarket shops. Technology and sophistication of modern cars is one of the largest challenges the company faces, but through training and......
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Approximate Word Count: 9518
Approximate Pages: 39 (250 words per double-spaced page)
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