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Part One: Executive Summary
Nature of the opportunity
1) India has a young consumer market.
a. This will be a potential target market because young adults in the India community want to be up to date with technology.
b. Young people of India today are more likely to spend money on technological items.
c. India will be advertising cheaper cell phones throughout the country so that more young people can afford them based on their income.
d. With India’s increasing GDP and average income, younger people will benefit from this growth and purchase more expensive goods.

2) The cell phone trend is going to take off within the next couple of years throughout India.
a. Rise in per-capita will allow people to spend more on luxury items.
b. The phones will be less expensive.
c. There will also be declines in tariffs throughout India.
d. The cell phone will eventually be considered a necessity.
Scope of the Opportunity
1) Market Size
India’s current cell phone......

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Approximate Word Count: 8066
Approximate Pages: 33 (250 words per double-spaced page)

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