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Southwest Airline Corporation

Case 3-1: Southwest Airline Corporation

About the company
Southwest, the well known airline corporation, started from 1971 with three Boeing 737 aircrafts serving only three Texas cities: Dallas, Houston, and San Antonio. In .2004, the company provided more than 417 Boeing 737 jets serving 60 airports across 31 states. Southwest reached $6.5 billion in revenue at year end. According to a comparative financial data in 2004, Southwest had $4.8 billion in net income as compared to $3.8 billion for JetBlue and negative data for United, American, and Delta.
In 2002, Business Ethics magazine listed Southwest to its “100 Best Corporate Citizens”, based on the company’s excellent service for various stakeholder groups. In 2004, Southwest was awarded by InsideFlyer magazine for best Customer Service, best bonus promotion, and best award redemptions. In 2005, Southwest was recognized by Fortune magazine as the most admired airline in the world and among all industries and listed......


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Approximate Word Count: 693
Approximate Pages: 3 (250 words per double-spaced page)

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