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Environmental Analysis

Chick-Fil-A is the third largest quick-service restaurant chain in the United States. Founded in Atlanta, GA, the chain is based on faith-based business principles which has helped the organization to become very successful. Today, they have more than 1,040 restaurants in 34 states and Washington, D.C.(restaurant.org). The company slogan, “Eat mor chikin” "We Didn't Invent The Chicken, Just The chicken sandwich" which is advertised using cows, encourages the consumer to eat more chicken instead of beef which is geared to healthy eating. In 2006 the company reached $2.275 billion in chain wide sales which is a 16 percent increase from 2005.(Chick Fil A Pressroom, 2007)
Founder S. Truett Cathy attributes his success to adhering to his beliefs in faith based principles in values on the job. Chick-fil-a is one the only restaurants that are closed on Sundays because he wanted his employees to be able to have the opportunity to worship, spend time with family and friends and......


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Approximate Word Count: 606
Approximate Pages: 3 (250 words per double-spaced page)

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