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Analysis Of Sprint And Nextel Merger

ANALYSIS OF SPRINT AND
NEXTEL MERGER IN AUGUST 2005

TABLE OF CONTENTS
EXECUTIVE SUMMARY iii
INTRODUCTION 1
ANALYSIS OF MERGER 2
BEFORE THE MERGER 2
AFTER THE MERGER 4
CUSTOMER SERVICE SURVEY 9
CONCLUSIONS 13
RECOMMENDATIONS 14
APPENDIX 16

LIST OF FIGURES
FIGURE 1. 2005 TIMELINE OF SPRINT/NEXTEL LEGAL ISSUES 6
FIGURE 2. MARKET SHARE 7
FIGURE 3. CURRENT SPRINT/NEXTEL CUSTOMERS 9
FIGURE 4. REASON(S) FOR LEAVING SPRINT/NEXTEL AFTER MERGER 10
FIGURE 5. SATISFACTION OF CURRENT SPRINT/NEXTEL CUSTOMERS 11
FIGURE 6. CHANGE IN CUSTOMER SATISFACTION POST-MERGER 12


EXECUTIVE SUMMARY
Purposes of the Report
The purposes of this report are to (1) address the problems Sprint and Nextel incurred before the merger, (2) discuss the merger itself, (3) determine problems that arose as a result of the merger, (4) determine if the merger fixed previous problems by collecting primary data from consumers through a survey, and (5) recommend ways to alleviate the problems.
The......


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Approximate Word Count: 4355
Approximate Pages: 18 (250 words per double-spaced page)

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