Marketing Strategy 2
2. Strategy Analysis
This section is to introduce three main things: strategy canvas with key factors of competitions, strategic profile, and strategic advantage of KIA and Hyundai companies.
Assumption
Since Kia and Hyundai companies have been cooperating each other in terms of techniques, research and development, and some core strategic; therefore we are assuming that both companies are together considered as one.
2.1 Strategy Canvas
The following chart has been created by our own judgment showing the details of some main key factors of completion in Kia and Hyundai companies (as one line) and its major competitor BMW company.
According to the chart we can clearly see that there are some factors that have been created, eliminated, reduced, and/or raised (four action frameworks). The following will analyze those factors.
Eliminate
None. There is no really precise elimination in a single factor in the chart.
Create
Some factors like......
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Approximate Word Count: 2164
Approximate Pages: 9 (250 words per double-spaced page)
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