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Riordan Manufacturing

Running head: GAP ANALYSIS: RIORDAN MANUFACTURING

Gap Analysis: Riordan Manufacturing
University of Phoenix

Gap Analysis: Riordan Manufacturing
Most managers often struggle when it comes to compensating employees. A firm should align its HRM practices with its business strategy by rewarding key employee’s behaviors. (Dreher, Dougherty 2001 P.1). Riordan a global plastics producer, recently made several strategic changes in the way it manufactures and markets its products. Declining sales and uneven profits over the past two years not only forced the company to change its sales processes, but prompted them to adopt a customer-relationship management (CRM). This concept allows the customers to be serviced primarily by sales teams rather than single salespeople.
The teams consist of a sales person, product engineering specialist and customer service representatives. This strategy gave an expectation that the team approach will improve sales. This Riordan Manufacturing gap......


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Approximate Word Count: 1683
Approximate Pages: 7 (250 words per double-spaced page)

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