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Introduction

This case study highlights Whirlpool Corporation - Europe plans to evaluate project Atlantic, with emphasis on capital budgeting. Project Atlantic is an investment in an enterprise resource planning (ERP) system that would streamline business processes across all European regions and reorganize the information flow throughout the company. The objective of the case is to determine whether or not Whirlpool Corporation should adopt a planned ERP project in Europe – project Atlantic.
Whirlpool & Project Atlantic

Whirlpool is worldwide leader in the home appliances industry, with a 13% share of Europe’s market. Whirlpool Europe manufactured products based on sales budgets or forecasts and then held them as finished goods inventory. Whirlpool Europe operations were carried through a discrete/disparate stand alone systems, localized to meet individual plant, distribution centers, or sales offices business process. In essence Whirlpool was not operating on......

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Approximate Word Count: 1195
Approximate Pages: 5 (250 words per double-spaced page)

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