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Business Case - Belton Industries

Belton Industries, Inc.

Manufacturer of Toys and Bicycles
Selecting Soles Personnel

Albert Thompson, general sales manager for Belton Industries, Inc., faced a problem or high turnover of sales personnel. He was led to believe that some¬thing was wrong with the selection process and that the selection procedure should be evaluated.

Belton manufactured a wide tine of children's toys and bicycles. Its sales organization consisted of 110 salespeople operating out of seventeen branch sales offices. The branch sales managers reported directly to Thompson. Belton products were selectively distributed to department stores, discount houses, toy stores, bicycle shops, and general hardware stores.

Belton Industries recruited its sales personnel from colleges and universi¬ties throughout the country, as well as from other sources. The branch sales managers performed the initial screening interview at college placement centers, and at the branch sales offices in the case of......


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Approximate Word Count: 1126
Approximate Pages: 5 (250 words per double-spaced page)

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