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HMB 524 Marketing Strategy

Organization Analysis:

Just Group

Prepared for
Barbara Evans

Prepared by
Rangsikul Likhitthanawong
6189458

Executive Summary

This report will examine Just Group Ltd, the number one market leader in fashion and apparel retail store in Australia. The objective of this report is to review current strategies used by Just Group with regarding to seven traits model according to Schumann, P. A. 1994. Besides, future strategies recommendation will be provided as the key for the company to sustain competitive advantage. Just Group is a number one market leader in fashion and apparel retail store in Australia. The sale of the company continues to increase while the number of stores increases as well.
The external environment analysis covers Porter’s 5 forces, PEST analysis. Five Forces analysis shows the high intensity of industry competition. PEST analysis shows the result that external factors affect Just Group in several ways. On the......

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Approximate Word Count: 6481
Approximate Pages: 26 (250 words per double-spaced page)

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