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“Business ethics is the application of ethical values to business behavior. It applies to any and all aspects of business conduct, from boardroom strategies and how companies treat their employees and suppliers to sales techniques and accounting practices. Ethics goes beyond the legal requirements for a company and is, therefore, about discretionary decisions and behavior guided by values. Business ethics is relevant both to the conduct of individuals and to the conduct of the organization as a whole.� With this statement can we say that Fingerhut’s price strategy is unethical? In order to answer this question we need to digest certain issues of “Fingerhut’s Price Strategy� case with the point of views of Roger Crisp “autonomy and creation of desire� and Milton Friedman’s “capitalism and social responsibilities.� Has Fingerhut exploited the low-income consumers by using unfair and deceptive marketing techniques?
Roger Crisp would indefinitely assert that......

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Approximate Word Count: 1403
Approximate Pages: 6 (250 words per double-spaced page)

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