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Positioning Statement:
Hybrid Conversions, Inc. is the most cost effective among all hybrid conversion kit manufacturers because the technological, industry, and partner expertise allows for a lower total cost of ownership.
Market Segmentation and targets:
In research, HCI was looking at various statistics to select initial target markets to start the deployment of the conversion kits in pickup trucks. The target segments are shown below:
Types Of Customers Rank
Utility and Telecom Companies 1
Government Municipalities 2
rental car/fleet leasing companies 3
universities and large school systems public or private 4
telecom installers 5
Railroad Companies 5
Building contractors 6
moving companies 7
Table 1: Target Customer Rank

The main target segment is Utility and Telecom companies. Their qualities are as follows:
1. Large fleets, comprised mostly of trucks
2. Travel longer distances than other industries (University fleets)
3. Long idle times
4. Industry is......

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Approximate Word Count: 672
Approximate Pages: 3 (250 words per double-spaced page)

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