Online Poker
1. Introduction
Today, millions of people around the world play online and offline poker. Especially online poker has become an increasingly popular form of gambling. An estimated 1,700 gambling websites have emerged in the world wide web.
Due to the high number of poker platform providers, the online poker industry has become an extensively competitive arena. Established companies have to make major efforts in order to maintain their customer base and to acquire new clients. Offline poker players constitute an increasingly interesting target group for online poker providers. “If someone plays offline, why shouldn’t she or he play online” is the basic suggestion. However, there are various reasons why offline poker players are reluctant to play online for money. Therefore, it is crucial for every company to gain insights into the reasons which keep potential customers from playing online in order to improve their offer and, thereby, attract new customers.
1.1. Problem......
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