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Assignment Brief/Scenario
Burgers & Coffee – Well, all of us know of these two. Very close to our heart and something that’s a great way to hang out with family & friends.
Well, we all know of McDonalds and Starbucks, don’t we? Lets try to learn a little more about them – what is their strategy and how have they become a global brand.
Give a brief introduction of McDonalds and Starbucks. Not more than 5 lines each.

Task One
• Give a brief introduction of McDonalds - Not more than 5 lines.
o Globalization of McDonalds – Discuss in detail
• Give a brief introduction of Starbucks - Not more than 5 lines.
o Globalization of Starbucks – Discuss in detail

Task Two
Compare the globalization approaches of Starbucks & McDonalds The parameters to be used for this comparison are:
• Cultural Environment
• Economic Environment
• Political & Legal Environment
• Any other parameters
Task Three
Situational Analysis
McDonald's is planning to capitalize......

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Approximate Word Count: 1784
Approximate Pages: 8 (250 words per double-spaced page)

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