Marketing Warfare Book Report
Overall Review
Marketing Warfare by Al Ries and Jack Trout has done a superb job in reaching out to all future marketing generals and soon to be marketing personnel. Held in high praises, Al Ries and Jack Trout were able to bring across an in-depth and vivid analysis of marketing, relation to military war, the various aspects of the marketing and military worlds as well as the relationships and similarities between them.
The simple style of writing surfaced a greater urge to read and understand. What needs to be praised and awarded is the apparent and continuous use of real world examples throughout the book. As one can see, in my critics I have commended their illustrations and examples numerous times. Apart from the examples used, Al Ries and Jack Trout were also successful by breaking the marketing and military relations into knowledgeable intervals to create a sense of reading and understanding. They have not only brought a theoretical approach to the table but also......
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