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MARKETING RESEARCH REPORT ON AQUAFINA
April 19,
2007
MARKETING RESEARCH Page 1
1. INTRODUCTION 1.1. GLOBAL BOTTLED WATER SCENARIO
Bottled Water is considered the smallest yet fastest growing and most dynamic segment of the beverage industry. The world bottled water market represents an annual volume of 89 billion liters and is estimated to be worth US$ 22 billion. Western Europeans are the world’s major bottled water consumers with per capita consumption of 85 liters, but the most promising markets are in Asia and the Pacific, with an annual increase of 15% for the period 1999-2001. The average world consumption grows by 7% per annum. The world total bottled water consumption grew from 19.186 billion gallons in 1996 to 30.103 billion gallons in 2001registering a compound annual growth rate of 9.4% during the period. The U.S., Mexico and Western European countries are the leading bottled water consuming countries. 1.2. ASIAN BOTTLED WATER INDUSTRY
The bottled water industry......

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Approximate Word Count: 3963
Approximate Pages: 16 (250 words per double-spaced page)

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