Urgency Of New Product Development At Creative Technology
Introduction
Creative technology is a leading company that has focused on developing Audio related products primarily for the customer market. Creative gained world fame when it captured the world’s PC Sound Card market over a decade ago with its Sound Blaster sound card and was the market leader for many years in this specific segment.
In the late 1990s, when personal audio products evolved from CD-ROM WalkMan type products to the MP3 format media players, Creative technology entered the fray with several innovative audio products such as the Creative Zen and more recently Creative Stone products. These were squarely targeted at the iconic Apple iPod, iPod Nano, iPod Video and iPod Shuffle products that collectively have gained cult status and garnered major market share for Apple Computers.
In January 2007, Apple Computers renamed itself Apple Inc, symbolizing it is not merely in Computer products, but also in life-style digital electronics entertainment and educational......
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