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With a sense of real excitement, Stan Shih, CEO of
Acer, Inc., boarded a plane for San Francisco in
early February 1995. The founder of the Taiwanese
personal computer (PC) company was on his way to
see the Aspire, a new home PC being developed by
Acer America Corporation (AAC) Acer’s North
American subsidiary. Although Shih had heard that
a young American team was working on a truly innovative
product, featuring a unique design, voice
recognition, ease-of-use, and cutting-edge multimedia
capabilities, he knew little of the project until
Ronald Chwang, President of AAC, had invited
him to the upcoming product presentation. From
Chwang’s description, Shih thought that Aspire
could have the potential to become a blockbuster
product worldwide. But he was equally excited that
this was the first Acer product conceived, designed,
and championed by a sales-and-marketing-oriented
regional business unit (RBU) rather than one of
Acer’s......

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Approximate Word Count: 646
Approximate Pages: 3 (250 words per double-spaced page)

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