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1. Executive Summary

Prime Beauty International Medical Centre (PBIMC) is exploring on feasibility to extend its wing in Shanghai, the leading city in economic performance, foreign trade growth and infrastructure development.

The objective of this strategic marketing plan is to boost PBIMC’s medical tourism package in Shanghai by introducing world-class aesthetic related medical facilities and professionals in PBIMC, follow by post-surgery vacation.

Marketing analysis reveals the combination of healthcare, aesthetics to be precise, and travel at Malaysia is a great attraction compare to our counterpart. On top of world-class medical professional and facilities mentioned, the acceptance of aesthetic surgery and purchase power among Shanghai residents further ascertains the feasibility to promote this package in Shanghai. However, the barriers should not be taking lightly as the stringent legal processes and existing competitions in medical tourism may be a threat to......

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Approximate Word Count: 4584
Approximate Pages: 19 (250 words per double-spaced page)

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