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Ibm

Abstract

The International Business Machines Corporation, IBM, is the world’s largest information technology company, with 80 years of leadership in helping businesses innovate. Drawing on resources from across IBM and key Business Partners, IBM offers a wide range of services, solutions and technologies that enable customers, small, medium, and large, to take full advantage of the new era of e-business. This paper will present a brief overview of the company, including a brief SWOT analysis, and a review of the marketing, management, and financial aspects of the firm. Finally, recommendations will be made for continued growth and success. 


History
The company that was founded in 1888 as the Tabulating Machine Company by Herman Hollerith, in Broome County, New York. It was incorporated as Computing Tabulating Recording Corporation (CTR) and was listed on the New York Stock Exchange in 1916. IBM adopted its current name in 1924, when it became a Fortune 500 company. In......


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Approximate Word Count: 1677
Approximate Pages: 7 (250 words per double-spaced page)

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