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Boston Chicken

Boston Chicken was founded in1989 to sell rotisserie-cooked chicken, vegetables, and other side dishes in line with traditional home cooked meals. Boston Chicken is said to have, “… developed the secret for delivering generous quantities of home cooking at affordable prices, and for transforming the mom-and-pop business into a new category called take-out home-cooked food.”
Boston Chicken’s business strategy
Success factors
Boston Chicken’s strategy is to be a leader in the home meal replacement market. Customers in this market are families looking for an affordable alternative to cooking at home. They also want high quality meal replacements that are healthy and convenient. Boston Chicken meets this demand by conveniently offering fresh, flavorful, meals with a taste of traditional home cooking such as macaroni and cheese, baked chicken, and mashed potatoes.
A key success factor in conveniently offering meal replacements is to locate stores in large......


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Approximate Word Count: 3272
Approximate Pages: 14 (250 words per double-spaced page)

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