Diversity Impacting The Bottomline
Should companies create a work environment that is a diverse and inclusive environment or be in compliance and meeting the numbers through Affirmative Action (AA) and Equal Opportunity and Employment (EEO)? Corporations can be industry leaders by reflecting the face of the customer or getting the heads in the doors to meet women and minority goals for government contracts. Companies who can reflect the face of the customer, can impact the bottom line.
It is important to define affirmative action and To understand this statement, companies have experienced some “faux pas” through there quest to increase sales. For instance, “Gerber started selling baby food in Africa, they packaged their product in Africa similar to how they package in the United States. This included jars with a picture of a beautiful baby on the label. Later, they realized that in Africa, companies routinely put pictures on the label to show what is inside the jar, since most people can't read.1......
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