Case: Lasik Vision Corporation
Information given for the Company:
In 1998, Lasik Vision Corporation was the first laser vision correction provider in North
America to offer “affordable, value-pricing” and to promote it with direct-to-consumer
advertising. At the time, this was a new approach for a medical services company and
allowed it to capitalize on a larger mass appeal for the procedure. Dr. Wallerstein was the
National Medical Director of LASIK Vision Corporation and oversaw medical standardization,
and Dr. Cohen was the National Director of Professional Affairs and oversaw physician
recruitment and training. By 2000, Lasik Vision Corporation, a publicly traded corporation,
became the largest laser vision company in the world, as measured by procedure volume. In
2001, Cohen and Wallerstein left LASIK Vision to implement a similar medical model in a
group of privately-owned facilities. These centers operate under......
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Approximate Word Count: 897
Approximate Pages: 4 (250 words per double-spaced page)
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