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Introduction
Intellectual assets, in a broad term of definition is defined as “intangible assets, such as knowledge, know-how, copyrights, patents, brands, trademarks and information, IPR (Intellectual Property Rights) of an organisation�. While the definition of intellectual assets is unsophisticated, a further elaboration on the meaning of “intangible assets� rationalized the importance of this insubstantial but highly important asset in today’s business perspective.

Intangible assets are defined as those non-monetary assets that cannot be seen, touched or physically measured and which are created through time and/or effort. There are two primary forms of intangibles:

1. legal intangibles (such as trade secrets (e.g., customer lists), copyrights, patents, trademarks, and goodwill) and
2. competitive intangibles (such as knowledge activities (know-how, knowledge), collaboration activities, leverage activities, and structural activities).

Legal intangibles......

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Approximate Word Count: 2319
Approximate Pages: 10 (250 words per double-spaced page)

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