Management Of Intellectual Assets By Organisations
Introduction
Intellectual assets, in a broad term of definition is defined as “intangible assets, such as knowledge, know-how, copyrights, patents, brands, trademarks and information, IPR (Intellectual Property Rights) of an organisation”. While the definition of intellectual assets is unsophisticated, a further elaboration on the meaning of “intangible assets” rationalized the importance of this insubstantial but highly important asset in today’s business perspective.
Intangible assets are defined as those non-monetary assets that cannot be seen, touched or physically measured and which are created through time and/or effort. There are two primary forms of intangibles:
1. legal intangibles (such as trade secrets (e.g., customer lists), copyrights, patents, trademarks, and goodwill) and
2. competitive intangibles (such as knowledge activities (know-how, knowledge), collaboration activities, leverage activities, and structural activities).
Legal intangibles......
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