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SWOT analysis
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SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s {using data from Fortune 500 companies}.

Contents [hide]
1 Strategic and Creative Use of SWOT Analysis
1.1 Strategic Use: Orienting SWOTs to An Objective
1.2 Creative Use of SWOTs: Generating Strategies
1.3 Evidence on the Use of SWOT
2 Internal and external factors
3 Use of SWOT Analysis
4 SWOT-landscape analysis
5 Corporate planning
5.1 Human resources
5.2 Marketing
6 See also
7 References
8 External links......

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Approximate Word Count: 1774
Approximate Pages: 8 (250 words per double-spaced page)

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