Barbie To Tout Mass Appeal
Like most Americans, Barbie, it seems, is a cross-channel shopper.
On the 3-inch heels of the fashion doll's partnership with MAC Cosmetics, Barbie has aligned herself with girls' cosmetics maker Bonne Bell to create a beauty collection slated for the mass and midtier markets next year.
"It will be a girl-focused initiative that will bring fun to the cosmetics category," said Richard Dickson, senior vice president of marketing, media and entertainment, worldwide, for Mattel Brands, the manufacturer of the 48-year-old doll.
The collection, tailored for girls six to nine years old but also suited for preteens, marks a return to Barbie's traditional fan base. This spring, Barbie and MAC Cosmetics introduced a color cosmetics collection, called Barbie Loves MAC, for adults and a $35 MAC Barbie, which were sold in department stores and MAC boutiques. The effort got off to a robust start. Dickson noted that MAC Cosmetics sold through 70 percent of two months' worth of inventory......
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Barbie To Tout Mass Appeal
BARBIE TO TOUT MASS APPEAL. Like most Americans, Barbie, it seems, is a
cross-channel shopper. On the 3-inch heels of the fashion ...
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