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Running head: PETRO CANADA - STRATEGIC PAPER

Petro Canada - Strategic Paper
Rishi Pandya
University of Phoenix
MGT 578
Jan 22, 2007


Executive Summary
Petro-Canada is a publicly traded, Canadian integrated oil and gas company with headquarters in Calgary, Alberta. The Company’s core business lays in petrochemical products, refining and supply operations, retail and marketing networks, and a specialty lubricants business.
Petro Canada has evolved to be one of the major players in the petroleum industry and uses price as well as non-price strategies to enhance market share. In today’s changing environment, where gasoline prices are volatile and supply and demand is shifting, Petro-Canada should create long-term plans and expand the current portfolio of assets and products. The company needs to be aware that escalating prices of gasoline as well as the alternative fuel sources and more economic cars, may negatively affect demand for gasoline and......

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Approximate Word Count: 3472
Approximate Pages: 14 (250 words per double-spaced page)

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