I’M Every Woman: A Rhetorical Analysis Of Kenneth Cole’S “We All Walk In Different Shoes” Ad Campaign.
I discovered this Kenneth Cole ad in April 2008 issue of Vogue, a fashion and lifestyle magazine. Flipping through countless of advertisements, one particular ad captured my attention. It was a Kenneth Cole ad featuring Aimee Mullins, an athlete, actor and activist.
The ad, “We All Walk in Different Shoes” is, or least appears, a persuasive fashion advertisement designed to influence women to buy their shoes and clothing products. As the viewer pay close attention to the captions and visible signs, they will realize there’s an insightful message that suggests anyone can look beautiful in Kenneth Cole.
The main rhetorical purpose here appears not to persuade readers to admire fashion, but rather reveal to another audience, women with disabilities, that beauty displayed by different people despite their limitations. Classic fashion advertisements rarely use persons with disabilities as subjects. Kenneth Cole delivers this message through visual signs and persuasive......
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Approximate Word Count: 539
Approximate Pages: 3 (250 words per double-spaced page)
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