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Kraft Website Review

Kraft Foods uses a website as part of their marketing strategy. Examining the website will subjectively determine its effectiveness as a marketing tool. The text offers a 7C’s approach to effective web site design encouraging repeat visits and Weblead offers nine elements of effective web marketing. We’ll explore the 7C’s and nine elements in reviewing Kraft’s website.
The seven key design elements of an effective web site as outlined in the text are context, content, community, customization, communication, connection, and commerce (Koler & Keller, p541). The context, or layout and design of the website, is fairly simple in that there is not a lot of clutter, the search function is centrally located and easy to find, and the information is easy to access through the main menu tabs. The content, or use of pictures, sound, video, etc, is balanced well with reading material. There are many pictures of their products, videos, TV commercials, etc. embedded within each......


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Approximate Word Count: 742
Approximate Pages: 3 (250 words per double-spaced page)

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