Analysis Of Frienship Store
GUANG ZHOU
FRIENDSHIP STORE
-- How to Strengthen and Expand Customer Base
ABSTRACT
Guangzhou Friendship Store is a well-established top-class department store in Southeast China. It used to be the only exquisite shopping venue in Guangzhou. However, with the opening up of China’s retails, Friendship faces a fierce competition and a great challenge from the newly-built malls. Whether Friendship is able to strengthen and expand its customer base is a critical issue for its future. This report will investigate and analyze the current situation and problem and try to raise several feasible pieces of suggestion to improve the current situation.
※TABLE OF CONTENTS※
I. INTRODUCTION
1.1 Problem
1.2 Company History & Background
1.3 Company Mission & Current Strategy
II. INVESTIGATION & ANALYSIS
2.1 Current Situation
2.1.1 Industry Situation
2.1.2 Competition
2.1.3 Consumer Identification
2.2 Performance Review
2.2.1 Resources
2.2.2 Actions
2.3......
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Approximate Word Count: 3362
Approximate Pages: 14 (250 words per double-spaced page)
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