Mass Or Class Analysis
1. Identification of the Issues
• What is the major opportunity/problem faced in this case?
• What are the major decisions that need to be made? What are the minor opportunities/problems that contribute to the major opportunities/problems?
The main issue in the case is the company will face an increase of the production and they need to be able to handle it without dramatically change the prices. A second problem is how to benefit from this situation (seafood harvest increase) and expand the company business and therefore the revenue. The alternatives would be drop the price, or try to start a second brand, less expensive.
2. External Analysis
• What are the major factors outside the organization that contribute to the major opportunities/problems?
• What are the major factors outside the organization that will influence your decisions?
One important outside factor is the tight competition and strict rules within this market segment. Neptune is seen as premium......
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