Thesis Hr
PARADIGM SHIFTS: PHARMACEUTICALS MARKETING
A Case Study: ELDER HEALTH CARE LTD MUMBAI (EHCL)
OVERVIEW
The traditional model of pharmaceutical marketing has undergone a sea change. Companies have moved on from being primarily sales-oriented to now realizing the significance of services marketing with the focus on cross selling.
Apart from their regular distribution channels, which end with the Retail Chemist, Companies involved in pharmaceutical sales & marketing operations have to deal with doctors, and to some extent, patients too. With this recognition of the importance of services marketing, most top companies have set up separate Customer Relations Departments, and ELDER HEALTH CARE LTD (EHCL) is no exception to the trend. Such a department is usually responsible for providing an above average level of service to Doctors and Patients, who are both the actual customers, giving business.
With a diversified business approach to its products, EHCL has a team of......
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Approximate Word Count: 2578
Approximate Pages: 11 (250 words per double-spaced page)
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