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Swot Analysis

Undertaking SWOT analysis


This checklist is for those carrying out, or participating in, SWOT analysis. SWOT is the acronym of Strengths, Weaknesses, Opportunities, Threats. It is a simple, popular technique which can be used in preparing or amending plans, in problem solving and decision making.

Definition

SWOT analysis is a general technique which can be applied across diverse functions and activities, but it is particularly appropriate to the early stages of planning for a TIPD visit. Performing SWOT analysis involves generating and recording the strengths, weaknesses, opportunities, and threats relating to a given task. It is customary for the analysis to take account of internal resources and capabilities (strengths and weaknesses) and factors external to the organisation (opportunities and threats).

Benefits

SWOT analysis can provide:

A framework for identifying and analysing strengths, weaknesses, opportunities and threats.
The impetus to analyse a......


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Approximate Word Count: 892
Approximate Pages: 4 (250 words per double-spaced page)

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