An Evaluation Of Guests’ Preferred Incentives To Shift Time-Variable Demand In Restaurants
Asked for their reactions to specific demand-shifting
tactics based on revenue management, patrons of a
restaurant in Ithaca, New York, indicated that they
generally would be willing to shift their dining time to
off-peak hours in exchange for discounts on menu
items. Better than three-quarters of the 367 respondents
agreed that they would accept an incentive for
dining at an off-peak time. Specific results and conclusions
are detailed below.
Keywords: revenue management; pricing strategies
As airlines and hotels continue to build and refine
successful revenue- management strategies,
restaurants have recently realized the value that
revenue-management planning can bring to the bottom
line. Because the operational elements of restaurants
differ from those of airlines and hotels, restaurants
cannot simply apply the same revenuemanagement
strategies as those used by airlines and
hotels. To provide an enhanced understanding of how
to use revenue management in......
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Approximate Word Count: 6562
Approximate Pages: 27 (250 words per double-spaced page)
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