FratFiles

• Save Paper

Strengths
Experienced management, target market – small businesses – has not been targeted before, strong brand name, smart inventory system (financed by vendors), advanced information system, marketing strategy (direct marketing, red “easy� button), low cost, delivery service (Staples Direct), outstanding customer service (Staples Easy Tech)
Weaknesses
Easy to imitate, needs a local partner for business ventures in European countries
Opportunities
As a low priced company – it does not have to fight so hard for market share; the start of developing its own products; Eastern Europe needs office supplies since there is a boom in small business nowadays.
Threats
Competitors (price wars); might be growing too fast; In 2008, Staples was caught out supplying Huntingdon Life Sciences(HLS), a large animal testing lab that has been exposed 6 times in undercover investigations for animal cruelty and falsifying research data. There has been a global campaign against HLS for......

View the rest of this paper...

Approximate Word Count: 434
Approximate Pages: 2 (250 words per double-spaced page)

Similar Essays

1. Staples Swot
   

   Staples SWOT. Strengths Experienced management, target market – small
   businesses – has not been targeted before, strong brand ...

2. Staples
   

   ... Staples offer a large product line in the office supply industry. SWOT ANALYSIS
   SWOT Analysis is a comparison of a company's strengths, weaknesses ...

3. Staples
   

   ... They also invest in renewable energy and energy conservation programs. SWOT
   Analysis Strengths Staples brand products are a big strength. ...

4. Dell Swot
   

   Dell SWOT. ... in check, the government not only instituted price and wage controls but
   also issued ration coupons for meat, butter, gasoline and other staples. ...

5. Dell Computers
   

   ... Dell Computer Threats (SWOT Analysis) There is constant rivalry amongst incumbents ...
   products through Soft Warehouse Superstores (now CompUSA), Staples, Wal-Mart ...